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基于支持向量机的纺织行业客户流失分析研究
Research of customer churn analysis in textile industry based on support vector machine
【摘要】 针对纺织行业客户流失问题建立了基于支持向量机的预测模型。基于该行业预测客户流失指标属性多、相关系数高的特点,首先采用主成分分析法从多指标属性中筛选出客户流失的主要因素,有效地降低了支持向量机的训练维度。通过实际纺织行业的客户数据集测试,与普通支持向量机及其他传统预测模型进行比较,验证该模型具有良好的推广能力以及更高的精确性。
【Abstract】 To deal with customer churn problem in textile industry,this paper set up prediction model based on support vector machine(SVM).Due to easily-correlated、multi-index of indicative attributes in churn data,adopted principal component analysis(PCA) to screen out the main factors from a great deal of indicative attributes in order to reduce the training dimension of SVM effectively.With the application and verification in real textile data set,the result demonstrates that this model has a better universal property with higher precision than others.
【Key words】 customer churn; principal component analysis; support vector machine; textile industry;
- 【文献出处】 计算机应用研究 ,Application Research of Computers , 编辑部邮箱 ,2008年11期
- 【分类号】TP18;F426.81;F224
- 【被引频次】2
- 【下载频次】182