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盈亏临界点分析在企业多产品经营战略中的运用
Application of Break-even Point Analysis in Multi-variety Product Strategy
【摘要】 利用本—量—利分析法可以判断盈亏临界点,使生产经营决策科学合理。当企业管理者面对多品种产品的决策时,在考虑企业综合固定成本和产品个别固定成本的前提下,按边际贡献率的大小来安排生产和销售的先后顺序,能够确定出更加精确的盈亏临界点。
【Abstract】 Cost-volume-profit relationship analysis is used to determine the break-even point to make the decision of production and marketing management scientific and rational.Enterprise managers facing the problem of the decision of multi-variety production can accurately determine break-even point while general and individual fixed cost are taken into account and the order of production and marketing is arranged according to the contribution margin rate.
【关键词】 盈亏临界点;
销售额;
固定成本;
边际贡献;
【Key words】 break even point; sales amount; fixed cost; contribution margin;
【Key words】 break even point; sales amount; fixed cost; contribution margin;
【基金】 安徽省教育厅人文社科研究项目(2007sk276)
- 【文献出处】 技术经济 ,Technology Economics , 编辑部邮箱 ,2008年01期
- 【分类号】F275
- 【下载频次】228