【摘要】 信息传播效果依赖于信息接收方农民的获取行为,对鲁、晋、陕三省农户信息获取行为的调查表明,农民获取不同类型信息渠道结构表现为高度集中化和显著差异化。依据信息传播链,传播者媒介资源供给偏向、接收者农民自身的因素和信息属性是造成目前农民信息获取渠道结构差异的原因。更多还原

【Abstract】 Information plays an important role in helping peasants to avoid agricultural risk,but its effect is dependent on the farmers getting behavior.A survey of the information acquiring behavior of peasant households form Shandong,Shanxi and Shan xi provinces indicates that,the channel structure of acquiring different types of information in peasant households show a high degree of concentration and a significant differentiation.Based on the information chain,supplying bias of media resources by the disseminator,the characteristics of peasants as receivers and the attributes of information have contributed to the existence of structural difference in peasants’ information acquiring channels.更多还原