【摘要】 随着产业环境的变化,我国的出版业将面临着严峻的考验,这其中包括:图书阅读率持续走低,图书消费低迷;民营资本的抢滩,使竞争加剧;原料与劳务成本的飚升,推动了生产成本的上涨;退货率的上涨,导致了出版企业不良资产的增加,等等。为了应对这一挑战,出版企业必须打造品牌,突出特色,培养自己的核心竞争力,同时在培养人才精英队伍的基础上,打破出版界面的分割,形成新的产业链。更多还原

【Abstract】 With the change of industrial environment,the publishing industry in our country is being in a severe situation.The difficulties faced include the consistantly lower proportion of reading,sluggish consumption on books,harsh competetions from non-state capitals.On the other hand,the rocket-rising prices of raw materials and labour push higher the production costs,while increasing product-returnings result in the accumulation of bad properties of pubishing industry.To meet these challenges,the publishing companies must build brand and make their characteristics stand out to cultivate their core competetiveness.In the meantime,they must educate and recruit talents to break the limitations of different publishing fields to form new industrial chains.更多还原