【摘要】 联盟和网络被认为是企业获取知识和资源、形成竞争优势的有效组织形式。本文通过对伊斯曼-柯达公司如何运用联盟战略成功实现业务转型的案例进行深入分析,一方面,对上述理论观点做了进一步的说明;另一方面,能够为国内企业的具体实践提供参考。更多还原

【Abstract】 Alliances and networks are known as effective forms that can acquire knowledge and resources and establish competitive advantages.The paper analyses the case of Eastman Kodak Company how to use strategy of alliances to transform its operations successfully so as to explain the point of view above adequately and take reference to the firm’s practice.更多还原