【摘要】 企业品牌建设是企业独特性质的表现。目前,针对成熟企业品牌建设的研究比较丰富,由于成熟企业与新创企业的情况不同,这些研究可以借鉴但不能全盘照抄。本文通过论述品牌建设对于新创企业的意义,比较成熟企业与新创企业之间的差异,形成了适于新创企业品牌建设的模式。更多还原

【Abstract】 Most researches of brand-building are focus on already established companies.Since corporate brands represent an organization’ s unique characteristics,corporate brand-building should be paid attention in every development phases of a company.Start-ups or new business ventures provide a specific context to research corporate branding in its evolvement phases,as internal structures and processes do not yet exist The article form a brand-building for start-ups by compares the differences of established company and new business venture更多还原