【摘要】 本研究根据客户网上参与产品开发的特点,基于Davis的TAM模型,增加了沟通、工作相关性、结果可见性、有趣性感知四个外部变量,构建了TAM-VCE模型,用于研究客户网上参与产品开发意愿的影响因素.采用问卷调查方法对该模型进行检验,结果表明有用性感知、易用性感知和有趣性感知是客户对VCE使用态度的三个决定因素.其中易用性感知、沟通、工作相关性和结果可见性对有用性感知有直接影响,并为正相关关系.此研究结果有助于企业设计出客户更易于接受的网上参与平台,提高产品开发成功率.更多还原

【Abstract】 Based on characteristics of customer involvement in product development and technology acceptance model,we put forwarda TAM-VCE model,which introduces communication,job relevance,result demonstrability and perceived playfulness as four new factors.According to the result of linear structural equation analysis(LISREL),the empirical study result shows that perceived usefulness,perceived ease of use and perceived playfulness are the three determinants of customer’s attitude to use,while communication,job relevance,result demonstrability and perceived ease of use are positively related to perceived usefulness.These findings can contribute to virtual customer environment design and thereby to product development success.更多还原