【摘要】 在大众媒体的发展过程中,公共传播作为市场失灵的反思对媒体实践起到了重要的修正作用。但随着新兴媒体的迅速兴起,由于其对市场运营的偏向,公共传播及其核心价值存在逐步缺失的倾向。重新认识并强调新兴媒体对公共传播传统的回归,强调公共利益作为新兴媒体公共传播的核心价值,无论从媒体实践还是理论观点都具有极强的现实意义。更多还原

【Abstract】 In the development of mass media, public communication as a criticism to the market played an important role in modifying the practice of the media. But in the rise of the new media, the deflection of market operetion possibly leads to their gradual loss of public communication and core value. Thus it is both theoretically and practically significant to emphasize the regression of the new media to traditionel public communication and public intereits as their core value.更多还原