【摘要】 当代澳门小说在中国大陆的传播效果问题是当代澳门小说在大陆传播研究的重要课题。作为中国当代文化传播的一个特殊现象,当代澳门小说在中国大陆的传播也是一个从认知到态度再到行动,传播效果逐渐累积、深化和扩大的过程。影响当代澳门小说在中国大陆传播效果的主要因素大致可以分为作品的因素、人的因素和技术媒介因素等几个方面。只有综合利用并充分发挥相关因素的作用与价值,才能最终让当代澳门小说在中国大陆获得更好的传播效果。更多还原

【Abstract】 The scope cum the impact of the readership of contemporary Macau’ s novels in China’s mainland looms an important theme in the studies of this terrain.As a characteristic phenomenon subsidiary to the bulk of contemporary Chinese culture,the radiation of Contemporary Macau’ s novels in China’s mainland in return has gone through a long process,accomplishing a wider readership and higher acknowledgement.Factors that affect and determine this readership can be,in general,categorized into the following three:literary works,authors,and technology & media.The readership of Contemporary Macau’ s novels in China’s mainland can reach a larger scale only if the faculties and values of the aforementioned factors are fully used in a thematic fashion.更多还原