【摘要】 旅游动机的考察仍是一个被忽视的领域,该研究建立在华南师范大学学生问卷调查的基础上,运用因子分析的方法分别从推力和拉力2个方面研究了大学生旅游动机,确立了"学习型"、"文化型"、"康体型"、"交际型"和"声望型"5个推力因子和"资源丰富型"、"形象良好型"、"设施便利型"、"特色鲜明型"和"娱乐多样型"5个拉力因子,并在此基础上分析了推力和拉力因子在人口统计特征上的差异,结果显示:个人气质特征对推力因素没有显著性影响;专业差异影响了学习型推力因素;性别和个人消费水平对拉力因素的作用影响显著.这些信息能为大学生旅游市场的细分和开发提供可靠的参考.更多还原

【Abstract】 The tourism motivation research is still a neglected area.This research,by taking inquiry in the students of South China Normal University and using the factor analysis method,analysed the tourism motivation of college students from the push and pull aspects.It was identified that there were five push factors: "learning","culture","health" "communication" and "reputation ",and five pull factors: "abundant resources","good image","facilities of convenience","distinctive characteristics" and "diversity of entertainment".The differences in the push and pull factors for different socio-demographic subgroups were also investigated.The results showed that: push factors were not significantly affected by the personal characteristics of temperament,but the learning push factor was affected by the majors;gender and personal consumption levels are on the effects of pull factors significantly.This study provides useful and reliable references for the subdivision and exploiture of tourism market for college students.更多还原