【摘要】 我国企业普遍缺乏参与奥运经济的知识与经验,特别是一些中小企业不知如何开发和参与奥运经济市场。而对于2008年北京奥运会的成功申办,无疑将是一次历史性的发展机遇,通过借鉴奥运对企业品牌提升的优秀做法,可以指导我国企业如何搭乘2008北京奥运的顺风车,借助事件营销和整合传播,提升我国本土品牌的影响力。更多还原

【Abstract】 Chinese enterprises are lack of knowledge and experience of participating Olympic economy in a general.They do not know how to develop and participate in the Olympic market economy especially for Medium-sized and small enterprises.2008 Beijing Olympic Games is a historic opportunity for Chinese enterprises.This article aims to guidance how to ride China’s enterprises in the 2008 Beijing Olympic Games drawing on outstanding practice of Olympic brand promotion for the enterprise,and promote Chinese native brands with events marketing and communications integration.更多还原