【摘要】 文章在给定营销系统抗风险能力概念的基础上,提出了营销系统抗风险能力的三维矢量描述方法,建立了抗风险能力的最优化模型,分析了营销系统抗风险能力的影响因素,构建了营销系统抗风险能力的测度指标体系,从而为营销系统风险的测度与评估设计了完整的工具。更多还原

【Abstract】 Based on the definition of enterprises marketing system capability to withstand risks,this article brings forward the tridimensional vector description methods,establishes the optimization model of the capability to withstand risks,and constructs the measuring index system of marketing system capability to withstand risks with the basis of the analysis of the influence factors of marketing system capability to withstand risks,which consequently designs the complete implements for the measuring and evaluation of marketing system capability to withstand risks.更多还原