【摘要】 博客是近年来发展最快的互联网工具,因其传递信息的方式所具有的优点,正不断呈现出其作为一种新的网络营销工具的价值。文章首先介绍了博客、博客营销及企业博客营销在现阶段开展的主要情况,分析了企业博客营销的优势,包括网络传播和互动交流等方面;基于博客营销优势,文章最后讨论了企业博客营销对于企业带来的实际价值,包括成本价值和广告价值。更多还原

【Abstract】 Blog was the quickest Internet tool this years,because its transmission aspect has merit,unceasingly is presenting the achievement one kind of new networkmarketing tool the value.This article first introduces blog and blog marketing,elaborates enterprise marketing in the present stage development main situation,analyzes its superiority,including aspect and so on network dissemination and exchange interaction;Based on blog marketing superiority,finally discussed the blog marketing the actual value which brings regarding the enterprise superiority,including cost aspect and advertisement aspect.更多还原