【摘要】 实践教学是培养技术应用型人才的关键,本文围绕市场营销专业实践教学改革,努力探索高职院校培养应用型市场营销人才的实践教学模式,提出高等职业教育市场营销专业实践教学体系的总体架构、实施模式和相关课程的实践教学设计。更多还原

【Abstract】 Practical teaching is the key in the training of applied talents.In regard to the reform of practical teaching in marketing specialty of higher vocational education,the paper brings forward a general frame,implement methods and correlative courses teaching styles in order to explore practical teaching in marketing practical training.更多还原