节点文献
企业内部市场创新:基于邯钢、海尔、江动的案例研究
The Market Innovation within Firms:A Multi-Case Study Based on the Managerial Practices from Hangang,Haier and Jiangdong
【摘要】 企业内部市场创新是内部市场的构建过程,其实质是对各组织要素的调整和重新安排。本文通过提出和界定内部市场结构,分析了一体化、相关多元化等企业战略和决策权、内部价格信息、绩效考核标准、激励机制等组织要素对企业内部市场结构的影响,发现组织要素适应企业战略,进而实现内部市场结构的应然与实然相统一是内部市场创新应该遵循的原则,并运用这一发现分析和阐释了邯钢、海尔和江动三家企业内部市场创新的具体做法。
【Abstract】 Bringing the market inside the firms is the rearrangement of organization elements.This paper analyzes the interactions of corporate strategies such as vertical integration and related diversification,as well as other organizational elements such as decision powers,internal pricing,performance evaluation and rewards,mechanism and intra-firm cooperation and competition,it is proposed that the match between organizational elements and corporate strategies with regard to specific market structures is the key in establishing markets within the firms.And three cases on establishing the market inside the firms are described and explored.
- 【文献出处】 管理案例研究与评论 ,Journal of Management Case Studies , 编辑部邮箱 ,2008年05期
- 【分类号】F272
- 【被引频次】4
- 【下载频次】643