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基于城镇规划理念的区域中心镇品牌打造策略

Strategy for Town Brand Creation Based on Town Planning Theory

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【作者】 李斌杨丽娟陈伟莲叶树宁

【Author】 Li Bin, Yang Lijuan, Chen Weilian Ye Shuning

【机构】 广州地理研究所广州地理研究所

【摘要】 中心镇发展实力与拓展空间远不如城市,在进行品牌打造时要突出重点,可运用城镇规划理念,从城镇主导职能定位、建设专业镇、发展优势产业集群、塑造特色风貌等方面选择适合本地实际的策略,并注重通过中心镇的职能区域特色化和差异化发展来打造城镇品牌,以实现中心镇的错位发展。

【Abstract】 The development and expanding space of central town is far behind from cities. To create town brand should take its special features into consideration , emphasis on principal function positioning, specialized town creation and develop its special function as well as the local industries, meanwhile, promote the comprehensive strengths and mold the native appearance. The key point to create the town brand is that cultivate different brands according to different development types of each towns.

【关键词】 城镇品牌策略中心镇广东
【Key words】 Town brandStrategyCentral townGuangdong
  • 【分类号】TU982
  • 【被引频次】4
  • 【下载频次】358
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