节点文献
基于平衡计分卡的保险公司评价指标研究
Study on Insurance Company’s Performance Measurement Based on Balanced
【摘要】 平衡计分卡在国际保险业的应用十分广泛,以中国平安山东地区为例,结合实际情况从财务、客户、内部业务、学习与成长等四个层面设计适当的评价指标,并通过综合使用层次分析法进行赋权,优化了平衡计分卡绩效模型指标,为下一步进行绩效评价奠定了基础。
【Abstract】 The Balanced Scoredcard(BSC)performance measurement was widely used in international insurance industry.With the example of a insurance corporation in Jiangsu province,in this paper,the weight was given with four different perspectives-finanial,cust omer,internal business,innovation and learing by way of AHP and main omposition analysis,thus the BSC was optimized.It laid the foundation for the further performance measurement study.
【关键词】 平衡记分卡;
层次分析法;
权重;
绩效评价;
【Key words】 the balanced scorecard; AHP; the weight; performance measurement;
【Key words】 the balanced scorecard; AHP; the weight; performance measurement;
- 【文献出处】 北方经贸 ,Northern Economy and Trade , 编辑部邮箱 ,2008年02期
- 【分类号】F842
- 【被引频次】17
- 【下载频次】463