【摘要】 通过对西方城市营销理论的文献综述,梳理了西方城市营销思想的演变脉络,总结出西方城市营销思想演变的三阶段,即城市促销阶段、城市推销阶段和城市营销阶段,并对今后我国城市营销研究提出了展望。更多还原

【Abstract】 This paper reviews literatures on city marketing in west and discusses evolvement venation of city marketing in west.Then it sums up three generations of evolvement of city marketing in west,namely the generation of city promotion,the generation of city selling and the generation of city marketing.Finally,it points out directions for future research in China.更多还原