【摘要】 基于信誉是企业竞争优势之源的观点,可以得出企业信誉战略是企业战略理论的演化的趋势。在市场信誉机制不健全环境下企业信誉成为稀缺资源。企业构筑信誉战略要有良好的内外环境作为支撑,依着企业信誉战略内涵和性质,构建起企业信誉战略体系框架。处理好企业所要处理的问题。更多还原

【Abstract】 Since the corporate reputation is the source of competitive advantage,the paper proposes the reputation strategy is an inevitable trend of the evolution of the corporate strategy under the environment of incomplete market reputation mechanism.By charifying the importance of building the supportive environment both inside and outside,it defines the nature of corporate reputation structures the strategic framework of corporate reputation,and deales with the problems when constructing the reputation strategy.更多还原