【摘要】 采用文献资料法和对比分析法,获得了民营资本投资体育领域的有利因素。研究表明:体育设施匮乏和资金短缺是制约我国群众体育运动开展的主要因素;在我国体育领域资金需求日益增长的情况下,民营资本投资体育领域有利于加快体育事业的发展;体育产业和消费的巨大潜在市场、非公有制经济的快速增长、北京奥运融资模式的成功运用以及法律法规的健全,为民营资本投资体育领域提供了契机和保障。更多还原

【Abstract】 Positive factors of investing in the sports field by private capital are obtained by means of literature review and contrastive analysis.The results show that the main factors which have restricted the development of mass sports in China are the shortage of sports facilities and capital;investment by private capital in sports field is favorable for speeding up sports development under the circumstance of the increased demand for capital in sports field.Other factors such as the great potential market of sports industry and consumption,the rapid increase of non-state economy,the successful operation of the fund-raising model of Beijing Olympic Games and the improvement of laws and regulations in China,have offered opportunities and safeguard for the investment by private capital in the sports field.更多还原