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企业战略定位的偏差及其矫正
Positioning Deviation and Its Correction on Enterprise Strategy
【摘要】 企业战略定位的本质是制造差异,各适其位。本文归纳了企业战略定位偏差的种种现象,诸如一厢情愿的片面性,照搬照套的模仿性,好高骛远的盲目性,不自量力的多元性,无的放矢的宽泛性定势思维的狭隘性等,进而剖析了产生这些偏差的原因,并提出了矫正偏差的几点建议。
【Abstract】 The essence of enterprise strategic positioning is to make differences in their positions of fitness.The article summarized various deviations of enterprise strategic positioning,such as the one-sided wishful thinking,setting copies,ambitious blindness,overconfident pluralism,extending without any target,and provided further analysis of the reasons for these deviations,and put forward some suggestions of error corrections.
【关键词】 企业战略定位;
偏差;
原因;
建议;
【Key words】 enterprise strategic position; difference; reason; suggestion;
【Key words】 enterprise strategic position; difference; reason; suggestion;
- 【文献出处】 北京市经济管理干部学院学报 ,Journal of Beijing Institute of Economic Management , 编辑部邮箱 ,2008年02期
- 【分类号】F272
- 【被引频次】1
- 【下载频次】159