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中国图书版权贸易的计量分析及对策

A Probe into Quantitative Analysis and its Issues of China’s Books Copyright Trade

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【作者】 潘文年

【Author】 PAN Wen-nian1,2(1.Information Management Department,Nanjing University,Nanjing 210093;2.School of News and Communications,Anhui University,Hefei 230039,China)

【机构】 南京大学信息管理系安徽大学新闻传播学院

【摘要】 新世纪以来,我国图书版权贸易取得了极大的发展,但同时也暴露出一些不容忽视的问题和弊端,主要表现为数量失衡、省区失衡和区域失衡三大失衡问题。解决中国图书版权贸易失衡问题需要出版主管部门、出版行业协会和图书出版企业三方面共同努力,建构一个"三位一体"式的策略体系,具体包括出版主管部门的宏观策略、出版行业协会的中观策略和图书出版企业的微观策略。

【Abstract】 Since the new century,the remarkable progress has been made in China’s books copyright trade,but some problems and disadvantages that cannot be overlooked have also appeared,eg.the three imbalances,namely,imbalance in quantity,interprovincial imbalance and interregional imbalance.To solve the issue of imbalance requires concerted efforts from three parties: administrative departments of the press,trade associations of the press and book publishing enterprises by constructing the strategic system of trinity including specifically the macroscopic strategy from the administrative departments of the press,the middle-level strategy from the trade associations,and microscopic strategy from the publishing enterprises.

【关键词】 图书版权贸易图书出版策略
【Key words】 books copyright tradebooks publishingstrategy
【基金】 安徽省教育厅资助项目“基于出版社的版权贸易竞争力研究”(2006sk036)
  • 【文献出处】 合肥师范学院学报 ,Journal of Hefei Teachers College , 编辑部邮箱 ,2008年05期
  • 【分类号】G239.2-F
  • 【被引频次】14
  • 【下载频次】419
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