【摘要】 本文论述了消费者安全意识对水产品安全的影响,利用经济学的方法分析了消费者逆向选择情况下水产品"柠檬市场"的形成过程,以及如何利用消费者的安全意识和选择行为来提高水产品的安全。更多还原

【Abstract】 This paper describes the influence of the consumers’ cognitions on the seafood quality and safety,and uses economic methods to analyze consumers’ adverse selection on how to shape a"Lemons Market"in the condition of information asymmetries between seller and buyer.Finally,this paper emphasizes the increase of consumer concerns over seafood quality and safety and uses consumer behavior selection to ensure the seafood quality and safety.更多还原