【摘要】 本文针对我国水产品出口创品牌所面临的问题,提出了强化品牌竞争意识、根据不同的目标市场制定不同组合品牌、用质量创品牌、提高自主创新能力及组建渔业企业集团打造强势国际品牌等品牌策略。更多还原

【Abstract】 Aiming at the questions of brand creation in the exportation of aquatic product in our country,the paper proposes the brand strategy including enhancing consciousness on brand competition,formulating varied combination brand according to the different target market,creating the brand by quality,advancing independent innovation ability and setting up the fishery enterprise group to create powerfully international brand and so on.更多还原