【摘要】 目的:探讨不同性别、年级和城市的中学生消费价值观的特点及其与价值观的关系。方法:以五城市5875名中学生为被试,采用自编的消费价值观问卷和集体主义/个体主义价值观量表。结果:①探索性因素分析结果表明消费价值观可分为时尚、节俭和攀比消费价值观三个因素;②方差分析结果表明,女生(4.134±0.678)比男生(4.060±0.736)更倾向于节俭消费观(P<0.001);随着年级增高,中学生越来越倾向于时尚和攀比消费观,分别为(F=5.084,P<0.01),(F=3.580,P<0.05),同时也越来越不倾向于节俭消费观(F=16.876,P<0.001);北京、汕头和昆明的中学生较上海和广州的中学生更倾向于节俭消费观,而对时尚和攀比消费价值观更为否定,在时尚、节俭和攀比三因素上F值分别为(F=37.536,P<0.001),(F=12.488,P<0.001)和(F=30.648,P<0.001)。③价值观对消费价值观的回归分析表明,集体主义个体倾向于节俭消费观,个体主义个体倾向于时尚和攀比消费观。结论:不同性别、年级和城市的中学生在消费价值观三因素上均有显著差异;价值观对消费价值观有预测作用。更多还原

【Abstract】 Objective;To study middle school students’ consumption value and the correlation of consumption value and basic life value.Methods;This research used 5875 middle school students as testees.A self-developed consumption value survey and a shortened individualism/collectivism survey were used.Results;①The results of exploratory factor analysis generated three basic dimensions,namely,"fad conscious based consumption value","frugality conscious based consumption value" and "seeking connections in high places consumption value".②Male students(comparing with female students)(P<0.001),students of higher grades(compared with students of lower grades)(P<0.05) and students from Shanghai and Guangzhou(compared with students from Beijing,Shantou and Kunming)(P<0.001) were inclined to "fad conscious based consumption value" and "seeking connections in high places consumption value".③Collective value led to the identity of frugality conscious based consumption value,while individualistic value predicted the identity of "fad conscious based value" and "seeking connections in high places value".Conclusion;Students who differ in sex,grades and cities have significant different scores in consumption values.Different correlations are demonstrated between factors of basic life value and aspects of consumption value.更多还原