【摘要】 研究了林农购买杨树苗木决策过程中的考虑因素,在对苏北262个杨树苗木购买农户调查的基础上,运用主成分分析法从7个可能影响农户购买决策的维度中提取了3个影响因子。研究发现,林农通过市场购入杨树苗木时面临很大的苗质风险,因而对苗木品质最为关注。通过对决策因素的主成分分析表明,林农在购买杨树苗木时主要受到"成本因子"、"信任因子"和"品质因子"的影响。更多还原

【Abstract】 Principle components analysis was made on 3 major factors influencing choice of poplar seedling in Jiangsu province based on investigations on 262 buyers.The result showed that the buyers faced great risks of seedling quality at market,therefore,the quality of seedling was focused at.Besides,the result also showed that factors of cost,trust and quality could influence farmers for buying seedling.更多还原