【摘要】 伴随着知识经济和信息时代的到来,人的精神需要和个性化需求的充分满足,无不说明市场潜力的巨大,无不说明在激烈的市场竞争中个性化营销魅力无穷。只有真正个性化的产品才会赢得市场。个性化需求是个性化营销实现的基础,网络技术的发展是个性化营销实现的有力手段,柔性技术是个性化营销实现的核心,有效沟通是个性化营销实现的前提。作为满足个性化需求最佳方式的个性化营销,必将成为新时期企业营销的最佳选择。更多还原

【Abstract】 The author points out that,the coming era of knowledge economy and information makes requirement for individual marketing.Only individualized product will win a large market share.As one of the best way to meet the requirement of individualization,individual marketing will be the best choice for the enterprises in the new era.Individualized requirement is the basis for the realization of individual marketing,development of net technology is means for it,flexible technology is the core,and effective communication is the precondition for it.更多还原