【摘要】 将产品消费中由营销者可控因素引发的消费情绪划分为属性水平的情绪(Attribute-level Emotions,简称ALE)和属性水平以外的情绪(Beyond Attribute-level Emotions,简称BALE)两类,建立ALE、BALE与满意关系的结构模型。以333份有效样本对假说进行了检验。实证研究的结果表明:属性水平的正面情绪和负面情绪、属性水平以外的负面情绪对满意有显著影响。最后提出研究结果的启示。更多还原

【Abstract】 The author divides the product consumption emotions,which are elicited by marketers’ controllable factor in product consumption,into Attribute-level Emotions(ALE) and Beyond Attribute-level Emotions(BALE),and proposes a theoretical model to depict the relations between ALE,BALE and satisfaction.The hypothesis is tested with 333 valid samples.The empirical results indicate that Attribute-level positive emotions and negative emotions,beyond Attribute-level negative motions all have significant impact on satisfaction.Finally the author discusses managerial implication of these results.更多还原