由客户战略谈中外资银行的竞争

【摘要】 客户是银行最重要的资源,客户竞争是中外资银行之间竞争的核心。外资银行将目光瞄准了国内高端客户,通过实施客户中心主义策略和差异化策略,为高端客户提供度身定做的金融产品。同时通过客户关系管理系统的实施,深层挖掘客户信息,优化业务流程。中资银行应当借鉴外资银行的先进做法,通过多种方式提升高端客户忠诚度,强化客户细分,并引进客户关系管理系统,树立以客户为中心的经营理念。更多还原

【Abstract】 Customers are the most important resource for commercial bank.Customers competition is the core competition between Chinese banks and foreign banks.Foreign banks put their focus on advanced customers.Through the application of regarding customer as the centre strategy and difference strategy,they supply custom-built financial products to advanced customers.Foreign banks also use customer relationship management(CRM) system to analyze customers’ information,and optimize operation flow.Chinese banks should learn the advanced methods from foreign banks,improve the faithfulness of advanced customers,intensify customer subdivision,introduce into CRM,and build up the notion of regarding customer as centre.更多还原