【摘要】 本文将"五谷道场"非油炸方便面品牌作为研究案例,以品牌识别理论、消费心理、设计心理及其相关理论为基础,设计出原创性的方便面消费者满意度调查问卷。采用计算机 SPSS10.0软件对调查问卷中采集的相关消费理由、消费习惯、销售宣传、品稗认知、品牌形象及展望等五要素的数据进行了研究评价,以提高品牌设计的差异化为目标,完成对"五谷道场"品牌设计的提升。更多还原

【Abstract】 Taken the case of "Wu Gu Dao Chang",a brand of non-fried instant noodle,this paper,based on the theory of brand recognition, consumer psychology,design and related psychological theory,proposed a navel customer satisfaction survey questionnaire of instant noodle.The SPSS 10.0 software was used to analyze and evaluate five kinds of questionnaire data related to consuming reasons, consuming habits,sales promotion,brand awareness and brand image.To increase the differentiation of brand design,we designed and improved the brand of "Wu Gu Dao Chang".更多还原