【摘要】 讨论了两条提供不同品牌产品的供应链之间的价格竞争。每条链均由一个制造商和一个零售商组成,其中制造商是价格决策的斯塔克博格领导者,并对供应链的管理方式进行选择以最大化自身的收益。在求出供应链之间价格竞争的均衡状态后,得出了外部零售商能够缓解价格竞争的结论,并讨论了品牌差异对均衡的影响。更多还原

【Abstract】 Price competition between two supply chains that own different product brand is discussed,besides,both supply chains are consists of one manufacturer and one retailer. The manufacturer is Stackelberg leader,and maximizes its profit through choosing model to manage supply chain.After getting the equilibrium state,it concludes that external retailer can re- duce price competition,and discuss the effect of product substi- tutability to equilibrium.更多还原