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基于四象限分类法的采购战略的选择
Supply Strategy Based on the Supply Positioning Model
【摘要】 本文通过四象限分类模型,将采购物品分为关键物品、瓶颈物品、常规物品和杠杆物品。同时引入了供应商知觉模型,将供应商对采购商的知觉分为核心型客户、发展型客户、边缘型客户以及剥削型客户。在将采购物品分类模型与供应商知觉模型相结合的基础上,分别阐述了四种类型采购物品的采购对策,理想供应商的选择,以及采购商应如何操作等问题。
【Abstract】 Through the Supply Positioning Model, items are grouped into four types: routine, bottleneck, critical and leverage tems. At the same time by applying the Supplier Perception Model, buyers are also grouped into four types: marginal, develop, core and xploit buyer. Based on the combination of the two models, we expatiate the operational strategies, purchase guides, desirable charac- eristics of supplier and buyer characteristics of the four types of items respectively.
- 【文献出处】 中国市场 ,China Market , 编辑部邮箱 ,2007年41期
- 【分类号】F274
- 【被引频次】29
- 【下载频次】503