节点文献
示范性高职建设院校学报“名片”价值论
Brand Value Theory of Journals of Examplary Vocational Colleges
【摘要】 把国家示范性高等职业院校学报当作一张"名片",根据示范性高职院校建设的新形势、新任务和新要求,从现状、内涵、特点和作用等方面研究与探讨了学报"名片"的价值。
【Abstract】 In this article,journals of national examplary vocational colleges are treated as a brand.In light of new situations,new missions and new demands,the article takes up a probe into the brand value of journals in terms of their status quo, connotation,features,functions and so on.
- 【文献出处】 南宁职业技术学院学报 ,Journal of Nanning Polytechnic , 编辑部邮箱 ,2007年03期
- 【分类号】G718.5
- 【被引频次】8
- 【下载频次】77