【摘要】 20世纪70年代以来,旅游目的地形象研究逐渐成为旅游目的地营销领域的重要课题。为了把握国外该领域的研究成果和最新动态,本文在对Tourism Management和Annals of Tourism Research两种期刊近10年所发表的44篇文献进行梳理的基础上,从旅游目的地形象的概念及组成要素、影响因素、作用、塑造方法以及测量与评价等5个方面对国外旅游目的地形象研究进行了归纳和评述,并对国内该领域的研究进行了总结和展望。更多还原

【Abstract】 Researches on destination image have gradually become a hot subject in the field of tourism destination marketing since 1970s.In order to have a clear view of the achievements and trends of overseas studies in this field,the authors made an analysis of 44 papers published in Tourism Management and Annals of Tourism Research in the last decade,summarized foreign studies on destination image and forwarded systematic commentary of the researches from perspectives of concepts,influencing factors,functions,designing methods,and destination image measurement and evaluation.The authors also made a summary of Chinese studies in the field and proposed some prospects for future studies.更多还原