【摘要】 在竞争激烈的大众期刊时代,《特别关注》是国内新世纪创刊的杂志中第一个期发行量达到百万册的期刊,期刊界称其为"特别关注"现象。分析《特别关注》的办刊特色,并结合传播学经典原理进行剖析,可以看出期刊导向性与读者普适性的完美结合是该期刊取得成功的关键。更多还原

【Abstract】 In the competing times of the mass media,Special Concern was published in the new century,whose circulation quickly came up to a million at the very beginning.This phenomenon has attracted all attention. After analyzing the characteristic of it and combining the classical principle of dissemination,the author point out the periodical has met with a big success.The key to success is its pursuitting of reader’s interest and opinion-guiding.更多还原