【摘要】 从施工企业的知名度、企业形象、决策、内外关系协调等方面对公共关系在施工企业发展中的作用进行了详细阐述,指出施工企业内部人员应树立正确的公共关系意识,充分发挥公共关系的管理职能,树立企业的良好形象,以达到企业经营管理目标。更多还原

【Abstract】 It represents the action of public relation in the develop of construction enterprise from the popularity,enterprise visualize,decision,the coordination of inside and outside relation of construction enterprise,and points out that the inner persons of construction enterprise should build the correct public relation consciousness,display the management function of public relation,and build the good visualize of enterprise,to get the target of enterprise operation and management.更多还原