【摘要】 指出了消费者需要施工企业品牌,研究了房地产项目品牌与施工企业品牌的关系,介绍了施工企业的品牌塑造现状,提出了建筑施工企业的品牌提升途径,以加强品牌规划设计,从而提升企业参与市场竞争的能力。更多还原

【Abstract】 It points out that consumers need constructing enterprises brand,researches the relations between real estate item brand and constructing enterprises,introduces the brand molding actuality of constructing enterprises,brings forward some brand improving methods of constructing enterprises,so as to strengthen brand planning design,and improve the enterprises’ ability in joining market competition.更多还原