【摘要】 随着网络技术的不断发展,互动性网络广告作为一种新的视觉传达的表现形式,相对于传统的视觉传达,体现着三个转变:一是单一化向多样化的转变;二是强迫型向互动型的转变;三是宽泛性向针对性的转变。视觉传达的新发展对从事视觉传达设计的人员提出了新的要求。更多还原

【Abstract】 With the increasing development of network technology,the interactive network advertisement,as a new form of transmission,is characterized by three changes compared to traditional ones: unitary to diversity,enforced to interactive,broadness to pertinency.These new developments have produced new request to the designers of visual transmission.更多还原