【摘要】 在集团化整合中,应该考虑集团的性质、整合模式、整合力度等制度问题。集团的宣传业务部门可以仍定为事业单位,而其下属的广告部门、发行部门、印刷部门以及其他经营部门则应该定性为企业单位;整合模式固然需要政府的推动,也应该在传媒主体自愿的基础上真正实现优势互补,资源整合;在同质传媒进行重组的同时,加大跨传媒强强联合的力度。更多还原

【Abstract】 In the course of the grouping’s integration,such problems with the system should be taken into account as the group’s quality,the integrating mode and the extent and the like.This thesis believes that the propaganda department of the group should fall into the institution or utilities while the sections of advertising,issuing,printing and managing and so on should belong to the enterprises.Although the government can give an impetus to the integration,yet the mode should realize the complementation of the advantages and the integration of the resources on the volunteer basis of the media’s main section.In recombining the homogenotic media,we should strengthen the integration of the advanced media.更多还原