【摘要】 从广东省体育旅游社会认知状况的调查可以看出:大多数老百姓还不了解体育旅游;参加过体育旅游的人员是男性多于女性、青少年多于中老年、文化程度高的多于文化程度低的、城镇多于农村、非体力工作人员多于体力工作人员、收入高的多于收入低的;大多数人参加体育旅游的目的是休闲和娱乐;对于消费的承受能力依然存在非体力工作人员高于体力工作人员、收入高人员高于收入低人员、城镇居民高于农村居民、文化程度高的高于文化低的趋势。提高体育旅游社会认知程度的主要措施有,加大对体育旅游的宣传力度、开发多种体育旅游产品以满足各个不同人群的不同需求。更多还原

【Abstract】 From an investigation of social cognition status for Guangdong province sports tour,we can conclude that most people have unknown about sports tour;the male who has attended sports tour are more than female;youth are more than elder people;people with higher education more are more than those with lower culture;urban is more than rural;brainworkers are more than manual people;people with higher income are more than those with lower income.The aim of most people attending sports travel is for leisure and amusement.But there exits consumptive endure difference in different social economic status.The measures for improving social cognition for sports tour are actively propagandizing sports tour,exploring various sports tour production for different demands.更多还原