【摘要】 运用旅游心理学原理,采用比较分析和交互分析等研究方法,分析了上海市居民乡村旅游的人口学特征、行为偏好以及效果感知,并提出加强乡村旅游宣传力度、观念创新和服务管理等建议.更多还原

【Abstract】 Applying basic principles of tourism psychology,and with the adoption of comparative and crossed analysis methods,the demographic characteristic,behavioral preferences and impact perception towards rural tourism of Shanghai residents were analyzed.Suggestions on the development of rural tourism,such as to strengthen propagandizing for rural tourism,to realize conception innovation and to improve service and management level,were put forward.更多还原