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浅谈电视公益广告的价值核心——和谐
Harmony—The Core Value of TV Advertisements for Public Service
【摘要】 建设社会主义和谐社会是时代提出的新课题,电视公益广告以和谐作为价值核心,具有重要的价值导向、行为引导、道德教育等社会作用,其发展和繁荣对促进社会和谐做出了重要的贡献。
【Abstract】 The construction of socialism harmonious society is a new task that the time proposed,the harmonious is the core value of the television public service advertizing,it has important social function such as value guidance、the behavior guidance、the moral education and so on,the development and prosperity of it has made important contribution to the society harmoniously.
【关键词】 电视公益广告;
价值核心;
和谐;
【Key words】 Television public service advertizing; The core of the value; Harmonious;
【Key words】 Television public service advertizing; The core of the value; Harmonious;
- 【文献出处】 沧州师范专科学校学报 ,Journal of Cangzhou Teachers’ College , 编辑部邮箱 ,2007年03期
- 【分类号】G222;F713.8
- 【被引频次】3
- 【下载频次】437