【摘要】 通过对报业发展历史的考察,发现大众报纸具有进行视觉样式创新的内在机制,即一方面通过不断改革文字报道的形式,创造新的报道体裁,以向受众提供活生生的现实生活景象;另一方面在文字革新的同时,版面符号语言也在不断进步。进入到消费社会后,作为符号存在的视觉样式,具备了消费的特征,而当前更好地创新报道样式,需要从新闻体裁、业务操作、符号同构等三个纬度加强。更多还原

【Abstract】 Through the investigation of the developing history of the mass newspapering,the author finds the mass newspapers have the internal mechanism of conducting the innovation of the vision style,which means,on one hand,it provides readers with vivid pictures of the real life through constant innovation of the writing report form and creation of the new report types;on the other hand,with the innovation of the writing,the symbolic language on the page is also in constant progress.The vision style,as the existing symbol,has the characteristics of consumption,after entering the consuming society.In order to innovate the report styles,it is necessary to strengthen it in the three fields of news types,professional manipulation and symbol construction.更多还原