节点文献
“7天”迅速崛起的启示
The Enlightenment of "7-day" Chain—hotel Rapidly Rising
【摘要】 在酒店行业激烈竞争的今天,支撑"7天"连锁酒店快速发展的核心优势在于创新。"7天"经济型连锁酒店的成功之路是:在市场创新上,着力发现顾客,发现新的需求;在产品创新上,削足适履,去满足消费者的真正需求;在经营理念创新上,真正返利给消费者。
【Abstract】 Nowadays,the core superiority upholding the "7-day" chain—hotel rapid development lies in its innovation under the very strong competition of hotel industry.The successful operation approach of "7-day" economic chain-like hotel is to discover customers and the new demand in market innovation,meet consumer’s real needs by providing them with new products in product innovation,and return benefits back to consumers in management idea innovation.
【关键词】 “7天”连锁酒店;
营销创新;
核心优势;
【Key words】 "7-day" chain-like hotel; marketing innovation; core superiority;
【Key words】 "7-day" chain-like hotel; marketing innovation; core superiority;
- 【文献出处】 北京市经济管理干部学院学报 ,Journal of Beijing Institute of Economic Management , 编辑部邮箱 ,2007年03期
- 【分类号】F719
- 【被引频次】5
- 【下载频次】687