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保险销售中介与保险产品价格形成的理论分析

A Theoretical Analysis of Insurance Intermediation and Formation of Insurance Commodity Price

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【作者】 汤志江; 祝向军;

【Author】 Tang Zhi-jiang;Zhu Xiang-jun;

【机构】 南开大学风险管理与保险学系;

【摘要】 保险业的发展不仅需要大量的实收货币资本,更需要大量的个人或者其他企业提供的劳动和各种服务。其中,保险中介的服务劳动要素最为重要。作为要素供给者的保险销售中介与保险公司之间呈纵向市场关系,在这一关系中保险销售中介被视为上游企业,保险公司是保险销售中介服务的需求者,属于下游企业。因而保险销售中介的要素价格将直接影响到保险产品最终的均衡价格。保险销售中介的市场结构和保险市场的结构共同决定了不同保险市场结构下保险产品的均衡价格形成。

【Abstract】 The development of insurance business not only needs a lot of paid-in capital but also depends on many kinds of labor and services from individuals or other enterprises,among which insurance intermediaries provide the most important service.Insurance intermediaries and insurance companies have a vertical market relationship.In this relationship,insur- ance intermediaries are suppliers,and therefore are regarded as upstream enterprises,and insurance companies as service re- cipients are downstream enterprises.As a result,factor price of insurance intermediaries will directly affect insurance com- modity’s equilibrium price formation,and market structure of insurance intermediaries and structure of the insurance market jointly decide insurance commedity’s equilibrium price formation under different insurance market structure.

  • 【分类号】F842
  • 【被引频次】2
  • 【下载频次】38
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