【摘要】 社会营销作为非营利组织营销的一种新的发展趋势,抛弃了传统营销思维中只重视产品的观念,更加注重消费者欲望需求的满足,更加关爱顾客,重视消费者的利益,体现了新的科学发展观以“人”为本的新的营销理念。更多还原

【Abstract】 As a new development trend of the non-profit organization marketing, social marketing has transferred traditional product-center marketing conception to a consumer-center pattern. It pays much more attention on the consumers′ taste and benefit, which protrudes the human-oriented marketing theory of new science development outlook.更多还原