【摘要】 揭示了贵州旅游资源的独特个性,深入探讨了贵州旅游业的形象定位奇异秀美的喀斯特王国、神秘独特的地域文化旅游区,对贵州客源市场进行了细分和定位,并强调贵州近期应主抓普通兴趣旅游,但也要特别重视和扶持发展极有潜力的特殊兴趣旅游,最后提出了搞好贵州旅游开发营销的4点措施。更多还原

【Abstract】 This paper probed emphatically the distinctive features of Guizhou’s tour resources and stated their image orientations which was summarized as follows:"the marvelous and wonderful Karst Kingdom,mysterious and unique cultural tourism regions".Meanwhile,it divided tourist market and stressed on that it was necessary to energetic develop steadily common interest tourism in the near future but should attach great importance to special interest tourism with tremendous potential. Finally,the four corresponding countermeasures for accelerating tourism development of Guizhou Province were suggested.更多还原