【摘要】 在抽样调查的基础上,对山野、城郊和城区3种不同类型森林公园游客的社会经济和出游特征进行了统计学上的比较研究,分析了其各自的特点及原因,提出了森林公园应进行经常性的游客调查,把握客源市场的动态变化,根据自身客源市场的特点开发不同类型的旅游产品和采取相应的营销手段.山野型森林公园应以观光旅游和休闲旅游产品为主体;城郊森林公园应逐渐完善度假旅游设施,提高服务水平,吸引度假旅游者重游;城市森林公园则应在不断推出能吸引所在城市居民的新的休闲和娱乐旅游项目,保持良好的森林生态环境,以突出自身特色.在市场营销上,山野型的森林公园要以省外国外客源市场作为营销的重点;城郊型的则以省内其他城市居民尤其是周边地区的城市居民作为主要营销对象;城市型森林公园则应该注意吸引到公园所在城市的机会客源市场.更多还原

【Abstract】 Based on a sampling survey and using a comparative method,the social, economic and visiting characteristics of visitors to mountainous,suburban and urban forest parks are statistically studied,and the characteristics and reasons of differentiation are analyzed.Resulting from this,it is concluded that tourists survey should be applied frequently to understand the dynamic development of travel markets so that different travel products are exploited and marketing methods are adopted in various forest parks.Sightseeing and leisure should be the main travel products in mountainous forest parks,resort establishment and service quality should be improved to attract vacationists in suburban forest parks,attracting leisure and recreational items should be added continuously and pleasant forest environments preserved to make a distinguished characteristic in urban forest parks.As for marketing,out-province and abroad tourists should be attracted to mountainous forest parks,vicinal city dwellers to suburban forest parks and opportunity tourists to urban forest parks.更多还原