【摘要】 采用文献资料法、问卷调查法、统计分析等方法,对长三角地区女大学生的体育消费结构、体育消费水平、体育消费行为与动机进行比较和分析,探讨长三角地区女大学生的体育消费现状。发现长三角地区女大学生体育消费结构比较单一,体育消费水平仍处于低消费阶段,女大学生的体育理念存在明显的年级差异。更多还原

【Abstract】 Through date consulting, public opinion polls and statistics ,the article focuses on the comparison and analysis of the structure, behavior and motive of physical education consumption of female undergraduates, gives an elementary introduction to the consumption and comes to the conclusion: Female undergraduates’ consumption structure on physical education is rather simple in the Changjiang River Delta. The consumption level is relatively low and female students in different grades have totally different concept on physical education.更多还原