【摘要】 目的:为我国药品零售业走出“价格战”提供参考。方法:分析我国药品零售业的现状,探讨价格战形成的原因及影响。结果与结论:我国药品零售业价格战弊多利少,价格战必将被以服务为基础的品牌战略所替代。更多还原

【Abstract】 OBJECTIVE:To provide references on how to avoid price war in Chinese drug retailing.METHODS:The status quo of Chinese drug retailing was analyzed,meanwhile the cause and effect of price war were discussed.RESULTS & CONCLUSION:The disadvantages of price war outweigh the advantages,which is sure to be replaced by services-based brand strategy.更多还原